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© Nadine Stegemann
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PROF DR KLEMENS JOOS
TUM School of Management
Field
Office: Denninger Strasse 15 
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TUM Professorial Faculty TUM Chair TUM Team CV Entrepreneur Masterseminar TUM Annual Reports (as of 2021) LMU Annual Reports (2013-2021) Process Competence General validity thesis Publications Coverage Quotations |
| * According to the World University Ranking 2025 (Times Higher Education), TUM is the best university in the EU (worldwide: rank 26). In the QS World University Ranking 2025, TUM is ranked 2nd in the EU (worldwide: rank 28). |
Key scientific conclusion of Prof Dr Joos“There exists a negative correlation (statistical connection) between the complexity of a decision-making process and the relevance of individual contentual considerations for its results. The more complex the situation, the more the content-related logic subordinates to the process-related logic at the end of the decision-making process.” |
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On 06.09.2023, the new edition of the academic work "Convincing Political Stakeholders" was published.
Press Kit Wiley Publishing House: Comprehensive information on the book and author
The new edition conquers position 1 in the Media Control book charts
“Convincing Political Stakeholders”. Order directly on: www.amazon.de. 
Prof. Dr. Thomas F. Hofmann, President of the Technical University of Munich (TUM)
Professor Gunther Friedl, Dean of the TUM School of Management |
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Formula for success for the management of successful lobbying in complex situations
SL = (CC + PStC) (PCC * PSuC)
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Federal Minister of Finance 1989-1998
Signatory of the Treaty establishing the European Union (Maastricht, 07.02.1992)
Father of the Euro
“Unlike anyone else, Klemens Joos has since 1990 analysed and applied the development of European law and European Treaties. Each step towards more integration required adjustments to national politics, a fact of which many politicians and institutions were hardly cognisant. His company – EUTOP – supports the implementation of European politics and its effects on national politics and enterprises.”
Former Professor of Business Administration and former Holder of the Chair of Marketing at Ludwig-Maximilians-University Munich
“I am impressed by Klemens Joos for having successfully put his scientific discoveries on the process-oriented, political representation of interests in the complex decision-making processes of the EU into practice through his company EUTOP. Hence, I invited him for a guest lecture at LMU. Klemens Joos inspired the master students. The highly successful combination of theoretically well-founded processes of political interest representation and practical insights is still unique today.”
Professor Emeritus at Ludwig-Maximilians-University Munich
and Klemens Joos’ dissertation supervisor
“Klemens Joos’ achievement consists of scientific, methodological work as well as the implementation of model-based theoretical discoveries into operational practice.”
Former Holder of the Chair of Economic Geography and Business Administration of International Economic Areas at Ludwig-Maximilians-University Munich
“Klemens Joos took on common concepts of Economic Geography, namely network theory, creative milieus and risk analysis conducted in the spatial context, and applied them empirically to the developing European economic area. From that, he developed and continuously optimised the assets that are still decisive for EUTOP: process structure competence, perspective change competence, and competence of structural and sustainable process support.”
Holder of the Chair of Sociology at Ludwig-Maximilians-University Munich
“Corporate lobbying and convincing political stakeholders and decision-makers are practices which are located directly at the interfaces at which the main task and the crucial competence of new elites, which can effectively be called “differentiation elites”, and which must above all offer a specific form of translation competence, are required.”
Founder and Honorary Chairman of the Supervisory Board of the business consultancy Roland Berger Holding GmbH:
“Klemens Joos has grasped the mechanisms and legalities of the European Union like very few others. From the wealth of practical experiences in the field of lobbying at the institutions of the European Union and selected member states, he developed his scientifically well-founded theory of the perspective change competence as the key factor for success. It is not surprising that for years, Klemens Joos has been a sought-after dialogue partner for business and politics.”
Director of the German Institute for Japanese Studies (DIJ) Tokyo
“Klemens Joos recognized as early as nobody else the importance of the issue of complexity for successful lobbying. That is also the content of the book “Successful Lobbying in the New Europe”, which I wrote together with Klemens Joos and which was published in 2004 and therefore years before the Lisbon Treaty entered into force. In 2005 the book was also published in Japanese. Klemens Joos, as a practitioner and scientist, is a pioneer of Process-oriented Structural Governmental Relations. His book “Convincing Political Stakeholders”, published in 2016, is a standard reference work.”
Holder of the Chair of Marketing Management and Sustainability at the HHL Leipzig Graduate School of Management
„I congratulate Klemens Joos on his book “Convincing Political Stakeholders”. Dealing with stakeholder concepts since the 1980s, I was astonished by the work Klemens Joos has written with the specific perspective of lobbying within the European Union. The book appears to be a fundamental publication, which – based on the drivers of stakeholder orientation – very well elaborates the integration of stakeholders in decision-making processes while also providing theoretical references – supplemented with case studies, summaries and an outlook.”
President Emeritus of the Technical University of Munich (TUM)
“With EUTOP, Klemens Joos has brilliantly proven himself as an efficient catalyst in-between business, science and politics, both nationally and on the European stage. The change in perspective is part of the secret to success of his scientific approach to competence-based lobbying. It is not surprising that he is inspiring students as a lecturer at the 'Entrepreneurial University' TUM.”
Holder of the Chair of Management Accounting and Dean of TUM School of Management
“With Dr. Joos at the TUM School of Management we are doing important pioneering work in this area [Political Stakeholder Management]. His contributions are building bridges in Europe since the fall of the Berlin Wall”
“Klemens Joos succeeds once again in treading new ground with this second edition of his book. He tangibly packs the important distinction between content competence and process competence, without which successful interest representation is not possible, into a formula that reduces the complex task of interest representation to its core and the central relationships.”President of the Technical University of Munich (TUM)
“Based on competencies and international experience obtained over a number of decades in politics, business and academia, Professor Klemens Joos and his co-authors impressively show in this book how successful lobbyists in complex decision-making systems – companies in the multi-level system of the European Union, for instance – have to structure their negotiating strategy and procedural organisation. In doing so, the authors add flexibility to the previous concepts of rigid sociological, political science and economic functional mechanisms of lobbying work and skilfully combine theoretical and methodological bases with specific orientation aids for business practice.”
